Price: $17.00 for 8.5 fl oz Purchased At: Ulta / also available on Amazon Promises: Contains the highest level of ceramide in the range to provide intense repair, conditioning and strength to the core of highly distressed hair. Provide intense fortifying care to the core of highly distressed hair. Extreme Strength Builder PlusRead More →

Anne asks: Hi Jeni, I’ve been trying to figure out how to work protein treatments into my washes. In a few quick steps, how would I go about it? Products pictured: • Redken Extreme Strength Builder • • Nexxus Keraphix • • Paul Mitchell Awapuhi Wild Ginger Keratin Intensive Treatment • • ApHogee Keratin 2 MinuteRead More →

My hair is starting to scream PROTEIN! The last time I applied any protein near my hair was weeks ago. My hair has been doing great but this is a reminder that I can’t just ignore my protein treatments. Two months ago I tried the Paul Mitchell (no surprise right?Read More →

K-PAK Shampoo Price: $14.99 Purchased At: CVS Promises: • Begins the reconstruction process using a unique cream foundation enriched with Joico’s exclusive Keratin Silicone Complex. • Gently cleanses the hair while enhancing its elasticity, strength and shine. Ingredients: Dionized Water (Aqua), Sodium Laureth Sulfate, Cocamide MEA, Cocamidopropyl Betaine, Sodium Chloride, PEG-3 Distearate, Disodium Laureth Sulfosuccinate,Read More →