Product Review: As I Am Coconut CoWash Cleansing Conditioner

Price & Purchased From

16 oz jar for $6.79 at Walgreens. Also available at Target, Sally Beauty Supply, Amazon.com

Promises:

“Cowashing is the way to cleanse your hair most of the time. it gently removes residue including all of the things you’ve used to style and maintain your coils and curls. Now it’s time for a new beginning. This light creamy conditioning lotion spreads easily throughout to cleanse your hair and scalp. Detangling is wonderfully easy and rinsing is too. And there’s much more! This cowash is different from any other because it contains a special blend of natural of natural ingredients including saw palmetto and phytosterois that help promote healthy hair growth from the follicular level. Very economical. Use it whenever you choose. Gentle enough for daily use.”

Directions

Wet hair thoroughly. Rub a liberal amount within palms and distribute throughout hair. Work product through hair and massage onto scalp as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb, then rinse well. Repeat only if necessary to remove excessive product build up.

Ingredients

Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cetyl Alcohol², Cetrimonium Chloride, Cetearyl Alcohol², PEG-40 Castor Oil, Stearlkonium chloride, Cocos Nucifera (Coconut) Oil², Ricinus Communis (Castor) Seed Oil¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Quaternium-18, Potassium Sorbate, Fragrance/Parfum, Limonene, Methylisothiazolinone. Source: 1-Natural, 2-Coconut

Packaging/Consistency

Because of the creamy/”drippy” consistency of this cowashing conditioner, the jar has made it a little tricky (a couple of times) to get the product from my fingers to hair before it slid off my fingers (and down the drain much to my dismay). Now, I realize this isn’t a big deal at all but if you’re like me and you often scoop from the jar and apply to your hair (skipping the whole spread-on-palms step), be ready to exhibit your hidden cat like moves to get the conditioner to your hair in time.

Fragrance

The fragrance of this conditioner is a little on the perfume-y side but it’s a pleasant scent that doesn’t linger. For migraine-y readers who have strong scents as triggers (as I do), this didn’t trigger a migraine for me.

Number of uses

I got 6 full uses from a full jar.

Effectiveness

This is the first “cleansing conditioner” I have ever tried. I read reviews and asked around (via JGA Facebook Page) for other’s experiences with this cleansing conditioner and sentiments were pretty much split down the middle. Some liked it, some didn’t. A common theme from people who responded they didn’t like this conditioner was the “stripped” feeling they experienced. I’m siding with the other half of the population. I like this conditioner.

I have used it to cowash before pre-pooing with oil and with conditioner (I don’t mean at the same time), and in both situations it still effectively cleansed my hair. I apply this conditioner to my hair in sections, to both my scalp and the length of my hair, working the product through my hair in a downwards motion (to prevent causing more tangles than I have to). The longer I get into my stretch, the more I’ve come to dread shampooing because it was started to cause serious tangles for me, so I definitely love that this conditioner both cleanses and detangles my hair. What I love most is that even though it cleanses my hair, after rinsing it out my hair feels very moisturized and soft. It basically gives me the best of both words: clean hair and moisturized hair in one go.

I normally apply this cleansing conditioner to each section only once, which is enough to get the job done, but the two times I went back and applied it to my hair a second time, it made my hair feel kind of squeaky clean. Almost to the point of feeling stripped really, so I completely understand why some have reported that this cowash has left their hair stripped.

And lastly, this cleansing conditioner rinses out well. It doesn’t cling to my hair or my scalp.

Have I repurchased? You bet. I will be trying other cleansing conditioners in the future to compare (and feed my product-curious ways) but right now, this is one is front-runner… by default lol.

Have you tried this cleansing conditioner? Liked it? Loved it? Left it? What are some of your favorite cleansing conditioners?

 

Disclosure of Material Connection: Items in this post were purchased with my own funds. I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

10 Comments


  1. I love the AIA cleansing condish & have had it in rotation for over a year. I always condition my hair after using it because the sections of my hair with really tight, kinky curls does feel a bit stripped after I rinse the AIA out. Also I bought a jar pump from Amazon because the product is/was too loose for me to scoop it out.

  2. Great review! I am about to cowash my hair now and I was wondering if I should try As I Am tonight.

  3. This co-wash is my baby! Found it when I first started my hair journey and have been hooked ever since. My hair loves it and I found that my hair is actually softer when I de-tangle with this co-wash on vs. just co-washing without de-tangling in the shower. It has become my staple co-washer and at only 7 bucks at Walgreens, I'd recommend this product to any and everyone searching for a co-wash. 🙂

  4. HATED IT! I'm definitely in that first half but I also think my view of cleansing conditioners was different considering my first experience was with Hair One which actually is not a Co-wash but a cleansing conditioner so it doesn't ONLY clean it conditions and the longer left on my hair the softer it is left feeling. So by comparison, most other products feel awful. Good well rounded review…as usual!

  5. I used the As I Am Coconut Co-Wash and my hair LOVED IT, BUT it also caused an itchy scalp for me so I had to let it go. Looking to try other co-wash products or just making a go with regular conditioner as a co-wash.

  6. I have been using Eden BodyWorks All Natural Cleansing CoWash & I love it! The consistency is much thicker than As I Am CoWash & I haven't had an issue regarding Eden BodyWorks product slipping through my fingers & down the drain. I am also interested in trying Nubian Heritage Indian Hemp & Tamanu Strengthen & Grow Co-Wash.

  7. I use shea moisture's Purification Masque as my cleansing conditioner. I've recently bought cantu shea butter conditioning co wash. But didn't use it yet. I want to try the as I am so bad! But they dont sell it where I live and the shipping costs are too high.

  8. Had a bad experience with AIA Hydration Elation (itchy, fiery scalp- I couldn't clarify fast enough; a friend had the same results) so I've written them off as a brand.
    I use DB Daily Cleansing Conditioning Cream and like it a lot. Hair is clean and soft. Sets up a great moisture base for DCing.
    I'm interested in trying Curl Junkie and Annabelle's Perfect Blends cleansing conditioners purely for PJ purposes but I'm good with DB for now.

  9. I love this conditioner. It's my staple cleanser. It gets the job done and leaves my hair moisturized. I also like the Coconut Cleansing Conditioner from Eden Body Works.

Leave a Reply

Your email address will not be published.