Product Review: L’Oreal Power Moisture Rush Mask

Price: $6.99

Purchased At: Ulta Beauty / also available on

Promises: Power Moisture Rush Mask instantly infuses moisture into every strand. This mask, with its light and luxurious gel-like texture, transforms even dry, dehydrated hair into silky, soft and manageable strands. Get up to 10X more moisture.

Directions: After using Power Moisture Shampoo, apply to wet hair and massage through to ends. Leave in for 3-5 minutes. Rinse.

Ingredients: Aqua / Water / Eau Hydroxypropyl Starch Phosphate Quaternium-87 Behentrimonium Chloride Stearyl Alcohol Amodimethicone Propylene Glycol Phenoxyethanol Parfum / Fragrance Isopropyl Alcohol Candelilla Cera / Candelilla Wax / Cire De Candelilla Trideceth-6 Peg/Ppg/Polybutylene Glycol-8/5/3 Glycerin Hydroxypropyl Guar Arginine Glutamic Acid Linalool Chlorhexidine Dihydrochloride Hexyl Cinnamal Serine Cetrimonium Chloride Benzyl Salicylate Hydroxypropyltrimonium Hydrolyzed Wheat Protein Benzyl Alcohol Limonene Sodium Hyaluronate Amyl Cinnamal Citronellol Alpha-Isomethyl Ionone Sodium Hydroxide CI 42053 / Green 3 CI 19140 / Yellow 5 CI 42090 / Blue 1.

My Assessment:

Packaging: I’m a sucker for colorful conditioners so I love the soft blue hue this conditioner has going on. And the fact that it comes in a wide mouth jar made me a happy woman.

Fragrance: This conditioner has a very, very (way too) strong perfume-y fragrance. There’s no reason this conditioner should smell as strong as it does… well in my opinion. Me and L’Oreal clearly do not agree.

Consistency: This has a much thinner consistency than its sister conditioner, L’Oreal Total Repair 5 Damage-Erasing Balm. It kind of feels like slippery pudding.

Number of uses: I guess I’m pretty heavy handed but I got 4 uses out of one jar.

Effectiveness: I’ve used this conditioner two ways: to deep condition on dry hair and co-washing. On application, my hair feels really nice. This conditioner provides a nice amount of slip and it makes my texture really pop but after rinsing out the conditioner, my hair doesn’t feel adequately moisturized and – this surprised me the most – my hair feels a bit stripped. My hair also doesn’t feel silky like the product promises. On a positive note this conditioner rinses out well and doesn’t cling to my hair.

I was really hoping I was going to love this conditioner but that’s just not the case. It’s not a horrible conditioner but it just did not give me the results I expected to have based on the product description. This could very well be attributed to the fact that I did not use the Power Rush Shampoo prior to using this conditioner but if that’s the case, this conditioner could never have worked among my other staples because I mix and match product lines. I have never put much stock into directions that indicate I have to use a shampoo from a certain line before using a conditioner from that same line, but maybe that really is the case with the L’Oreal Power Rush line… maybe the shampoo preps the hair to receive optimum results from the conditioner *Shrug* This conditioner is a no-go for me. It didn’t wow me and I wouldn’t purchase it again.

Update: Here’s are shots of my hair with the conditioner in and after rinsing it out. Doesn’t my hair LOOK moisturized after? Lies, all lies. It looked nice but didn’t feel nice. Also, this conditioner made my bone straight ends clump together, but not so much my texlaxed hair.

Disclosure of Material Connection: Items in this post were purchased with my own funds. I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”


  1. Hi Jen, did you ever review the erasing balm? I would love to read about your experience with it!

  2. i like to mix and match products from different product lines too. I actually like creamed color conditioners and hair products in general. The colorful ones scares me a bit 😉
    I make my own DC treatments, so I guess I wouldn't be interested in trying hair masks.

  3. I dont really trust L'oreal with anything except ceramides…they seem to b the expert on that. AFter all they own this line, Kerastase and Optimum Care. Seems like everytime I try or rea a review from other ppl onn conditioners not based around ceramides we are less than pleased. I gotta say though, I love the wide mouth of the total repair balm too!

  4. I used this product along with the shampoo and conditioner. I too felt that it left my hair stripped and in need of moisture. I tossed it in the trash immediatly. However, the shampoo and conditioner did ok.

  5. Oh wow…I'm disappointed to hear that this didn't leave up to its claims! I keep eyeing it in Target (it's available in some Targets for those who don't have an Ulta nearby) but this review talked me out of buying. I've recently purchased a similar L'Oreal product that isn't meeting my standards (waiting it out to see if things change over time)…maybe L'Oreal isn't that great at hair care…

    1. Same! I was surprised to read that your hair clumps too, Jeni. Is this just a general relaxed hair thing, or is there a reason why hair clumps that way?

  6. I can only imagine the amount of detangling you had to do after rinsing it out. NIGHTMARE!!


  7. Thanks for the review Jeni, I too prefer the Damage-Erasing Balm. I have yet to try this product but I did try the shampoo and it stripped my hair of moisture too. I was very disappointed I had high hopes for all the products in this line.

  8. Thanks for this review! I could have seen myself trying this one out just because I like the Yellow version so much. Good to know it's not worth a test run (especially when I've got moisturizing DC that I know I love).

  9. I did not like this at all… But it's sister I prefer! I have to agree about the stripped part but I got nada amount of slip on application.

    1. Author

      I prefer the Total Repair 5 Damage-Erasing Balm to this one as well!

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