Purchased At: Walgreens and Ulta (also available at CVS and Amazon)
Promises: “It’s the best remedy for repairing, mending and adding silky softness to even the driest, damaged hair. Heals brittle, frizzy, unruly hair by penetrating each shaft with moisture. The result is soft, touchable, bouncy shiny hair from roots to ends. A light and airy whipped creamy shampoo formulated with moisturizing oil extracted from the Hawaiian awapuhi ginger plant, and keratin proteins to strengthen the hair from within leaving it bouncy, super soft and shiny!”
Directions: Apply shampoo generously to wet hair, massage into lather through to ends, then rinse hair thoroughly.
Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Dimethicone, Sodium Cocoyl Isothionate, Cocamidopropyl Hydroxysultane, Cocamide DEA, Glycol Distearate, Laureth-4, Laureth-23, Amodimethicone, Trideceth-12, Cetrimonium Chloride, PEG-23M, Polyquaternium 10 Hedychium Coronarium (Awapuhi White Ginger) Root Extract, Hydrolyzed Keratin, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe) Leaf Extract, Panthenol, Parfum, DMDM Hydantoin, Sodium Chloride, Citric Acid, FD&C Red No.33
My Assessment: I’ve been using this shampoo for months and completely forgot about doing a review for it. I purchased this shampoo in the hopes that it would be a cheaper alternative to the Paul Mitchell Awapuhi Ginger Moisturizing Lather Shampoo (review for that shampoo can be found here). In comparison to PM Awapuhi Ginger MLS, the PM shampoo leaves my hair a tab more moisturized but the Organix shampoo holds its own. My biggest worry when using shampoos that contain protein is that they’ll make my hair stiff and clumpy, but thankfully this shampoo doesn’t do that, my hair remains soft but still feels soft… but hydrolyzed keratin is pretty far down in the ingredients list. This shampoo lathers up really well (I’m a sucker for some bubbles), is a pretty pink color, which I appreciated because even though the color doesn’t matter, I still like when products aren’t your average whitefish color, and has a pleasant fragrance.
95% of the time I pre-poo with oil, lather up only once, and dilute my shampoos with water for easy distribution from an applicator bottle so a huge requirement of any shampoo I try is that it adequately cleanses my hair on the first try in its diluted state. I have high expectations don’t I!? Luckily, this shampoo makes the cut. As I mentioned above, it lathers up well, even after I’ve diluted it and it cleans my hair and scalp (which is important because Hair Trigger is a pretty thick oil mix) without leaving my hair feeling stripped at all. As you can tell from the many wash day posts this shampoo is mentioned in, it’s a winner for me. Do I miss Paul Mitchell’s Awapuhi Ginger shampoo? A little, but only because it softens my hair more than this one… but I don’t miss it enough to return to it when I can grab this shampoo for $7 bucks from my local Walgreens or Ulta and it works just fine.
Disclosure of Material Connection: Items in this post were purchased with my own funds. I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”