Price: $17.00 for 8.5 fl oz
Purchased At: Ulta / also available on Amazon
Promises: Contains the highest level of ceramide in the range to provide intense repair, conditioning and strength to the core of highly distressed hair. Provide intense fortifying care to the core of highly distressed hair. Extreme Strength Builder Plus with Interlock Protein Network and Fortifying Complex delivers protein and ceramide to help fortify weakened areas, protect internal strength and reinforce surface protection and shine. Hair is healthy-looking and resilient.
Directions: After shampooing, apply to towel-dried hair. Leave on 5-15 minutes and rinse thoroughly. Use daily or weekly.
Ingredients: Water, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Elaeis Guineensis Oil/Palm Oil, Isopropyl Alcohol, Parfum/Fragrance, Stearamidopropyl Dimethylamine, Octyldodecanol, Methylparaben, Citric Acid, Hydroxyethylcellulose, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Arginine, Hydrolyzed Soy Protein, 2-Oleamido-1,3-Octadecanediol, Chlorhexidine Dihydrochloride, Behentrimonium Methosulfate, Quaternium-33, Benzyl Benzoate, Limonene, Phenoxyethanol, Linalool, Ci 42090/Blue 1, Ci 17200/Red 33
My Assessment: I was first introduced to the this product by Kim Fancy of Fancy Flair Lady. I remember reading her post, seeing the words “protein” and “ceramides,” and immediately saying: “need!” If you’re no stranger to JGA, you know ceramides and my hair were made for each other. Okay, I’m exaggerating but you get my point. I love ceramides. So naturally, my interests were peaked by a product that claims that it contains high levels of ceramides, repairs, conditions and strengthens hair all in one go. I’ve used this both as my mid-relaxer protein treatments (where I do a protein treatment after rinsing out the relaxer but before neutralizing) and during my relaxer stretch to strengthen my hair. The most noticeable thing about this conditioner is that after rinsing it out, it doesn’t feel as though I’ve actually done a protein treatment – my hair is strengthened but it’s still soft. The first time I used it, I was very nervous because it’s marketed for “highly distressed hair,” and well, my hair just isn’t highly distressed. I was so sure I was going to throw my hair into protein overload but that wasn’t the case at all. After rinsing it out, my hair was still soft, not a hardened hair strand in sight… whoop, whoop right? And I kid you not, I did a happy dance in the shower. This isn’t to say this product doesn’t have the potential to cause protein overload, I absolutely believe it does. If I used it weekly, I’m sure I would experience protein overload. *For more on how to identify protein overload and fix it, check out this post.
I really, really like using this for my mid-relaxer protein treatment though. I used it last relaxer, leaving it in for 10 minutes before rinsing it out and neutralizing my hair and my hair was noticeably stronger in the end. The weeks following my relaxer I experienced a noticeable decrease in everyday breakage, and because I don’t use combs on my hair during the week, I watch for and notice any breakage like a hawk. I think this works well for mid-relaxer protein treatment because the cuticles of the hair shaft are lifted by the relaxer and as a result, this conditioner is able to really penetrate into the hair and work its repairing, conditioning, and strengthening magic – just what freshly relaxed hair needs.
Its consistency isn’t very thick at all and it doesn’t have much of a scent to me, to the point where I can’t even remember what it smells like as I draft this post and y’all know I’m anal about product fragrances. This may be weird, but I like that it’s a creamy, pastel blue color. Opaque white shampoos and conditioners are a dime a dozen so I like that this conditioner is different and stands out. It seems like a “happy” conditioner, and I being the nut that I am, I value that haha.
Disclosure of Material Connection: Items in this post were purchased with my own funds. I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”