Price: $16.50 at Ulta.
Purchased At: I received this product for review, but it can be found at Ulta (or online).
Promises: Fast-rinsing, high foam and sulfate-free shampoo offers deep but gentle cleansing with penetrating Argan and surface-coating Sesame Oils. Also paraben and silicone free, it helps detangle and smoothes the hair shaft while adding shine and improving compatibility. Great for hair that is color treated.
Directions: Massage into wet hair, later and rise thoroughly. Repeat as needed.
Ingredients: Aqua/Water, Coco-Betaine, Sodium Lauroyl Sarcosinate, Glycerin, Glycol Distearate, Cocamide Mipa, Sodium Chloride, Sodium Lauroyl Methyl Isethionate, Polyquaternium-10, Sodium Benzoate, PEG-150 Distearate, Parfum/Fragrance, Hexylene Glycol, Phenoxyethanol, PEG-55 Propylene Glycol Oleate, Salicylic Acid, Propylene Glycol, Carbomer, Argania Spinosa Oil/Argania Spinosa Kernel Oil, Sesamum Indicum Oil/Sesame Seed Oil, Sodium Hydroxide, Methyl Cocoate, Hexyl Cinnamal, Sodium Cocoate, Citric Acid
My Assessment: Aside from the Mizani Butter Blend neutralizing shampoo, this is the first regular Mizani shampoo I’ve ever tried so I wasn’t really sure what to expect. Scent wise, it kind of smells like baby powder to me, which is good since I really dislike strong-scented products. At first brush, this shampoo actually reminded me of a conditioner because of it’s consistency; it’s a thick and creamy shampoo but once I applied it to my hair, it lathered up well and loosened my hair strands. I’m all for anything the helps loosen up my strands so I enjoyed that this shampoo seemed to help in that area. I don’t try to avoid sulfate shampoo because do not dry out my hair or scalp so I’ve never been one to really seek sulfate-free alternatives but this shampoo was really gentle on my stresses. Even after lathering up twice, it didn’t leave my hair feeling stripped at all, just clean. Organix Coconut Milk Shampoo, a sulfate-free shampoo, made my hair squeaky clean, strengthened it, but left it feeling a bit stripped.
When I do hot oil treatments my hair gets very oily but this shampoo still works into a lather, I’m a sucker for lather haha. I was expecting it to be more moisturizing though. It does soften my hair but for some reason I was expecting a bit more softness… not sure why I was expecting this. I think I’m just being weird, haha. The only other moisturizing, sulfate-free shampoo I have in my stash is the Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo. Comparing the two, PM is much thicker . Mizani leaves my hair feeling softer than PM but PM also strengthens my hair. Both shampoos lather up very well and neither leave my hair stripped so it’s a tie for those two categories. If I had to rank them PM would be first and Mizani a close second only because PM also strengthens while softening, more bang for my buck. Overall, I think this is a quality shampoo. It lives up to it’s promises and I think it’s a good purely moisturizing shampoo to have in my stash.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”